Monday, October 26, 2009

Reactions to Matt Noble

Matt Noble was our guest speaker that came in to the class to talk to us about the music industry in general and answer questions we had in response to our discussion. Matt is a multi platinum recording engineer and producer. His engineering credits include Rihanna, Shontelle, and Rod Stewart. Matt also writes, produces, arranges songs, and also plays guitar and keyboard. He works at The Loft in Bronxville, NY. We discussed numerous topics abut the music industry, but the two that I thought were the most interesting were about songwriting and copyright.
Songwriters can perform the songs they write themselves or they may choose to write a song for someone else to perform. No doubt to be a song writer it requires time, patience and a lot of hard work. People who sing their own songs are called singer-writers/composers, however it might be more common for songwriters to record their songs by a variety of artists and then deciding who is most suitable for a that particular piece. Another big thing that Matt spoke to us about was how most songwriters these days are becoming their own music publishers and owning their own record label in a way of maximizing profits from their work instead of letting it go to an outside record label. He also explained how staff writers are directly employed by by the music publisher to write songs for them, and mostly common on pop music. Although he said most country music artists are singer-composers in their own right.
When it comes to copyright, legally speaking, songs can only be copied or performed with permission of the authors. It is governed by copyright law, however the legal power to buy or grant permission, may be bought, sold or otherwise transferred. Matt discussed how publishing and songwriting royalties can be a considerably large source of income, particularly if a song becomes a big hit.

Sunday, October 18, 2009

"Warner On Demand" - Online Video Store In Japan

Warner Entertainment Japan Inc. announced last week the launch of "Warner On Demand", a website where Japanese consumers can rent or buy Warner Bros. films and TV series for the first time ever directly from the Studio via VOD (video-on-demand) and download to own on their PCs and mobile phones. With the new launch of "Warner On Demand" scheduled for release in november 2009, Warner Bros. aims to better their understanding consumers' movie and TV series preferences, building a relationship with them. Warner On Demand customers will receive regular news and updates from the Studio on new movie releases and be able to take part in special promotions and sweepstakes.
To buy content through "Warner On Demand", consumers will need to purchase a series of points, which will be exchanged per transaction for Warner Bros. films or TV content. Consumers will have a wide range of Warner Bros. content, both Film an TV series, from classic catalogue titles through to the latest features, including titles never before released before on DVD.
Warner On Demand will be the only website that offers Warner Bros. content on a download to own basis. Another key feature is the world's first ever "seamless re-screening" function between mobile phones and PCs. Consumers will be able to purchase a film on the Video On Demand basis and if they stop the film in the middle on their PC, they can carry on watching from the same point on their mobile phone, and the reverse is also possible.
Warner Bros. is partnering with Japanese software company Skillup Japan to make this service available.
It is clear that with the huge incursion of downloadable and/or streaming content from service providers such as Netflix, Hulu, and Vudu, Hollywood Studios are suffering for revenue from DVD sales, but Warner Bros may have come up with a viable solution.

Netflix - Cutting Edge of Media

Online video rental service Netflix is hoping to bring its video-streaming service to Sony's PlayStation 3, Nintendo's Wii, and Apple's iphone. Netflix hopes that it's streaming service will eventually be on all game consoles, all Blue-ray players, and all the internet T.V.s. However, Netflix has signed a deal with Microsoft to deliver streaming exclusively to the Xbox 360 in the video game space.
Xbox 360 is the only game console that lets you instantly watch movies and TV episodes streamed from Netflix. This movie-watching innovation is available to Xbox LIVE members who are also Netflix members and allows them to instantly watch movies for no additional monthly fee.

Monday, September 28, 2009

How did advertising come to support radio economics?

Radio advertising is affordable and has proven to be the most effective medium for delivery of advertisements to a target market. There are many reasons for the radio being an effective source of advertising and make sure that the widest range of people can be exposed to it. People wake up to the radio in the morning, listen to it to and from work, hear it at the workplace, and stay up to listen to late night talk shows. Radio spots can require a smaller a smaller budget than advertising in newspapers and magazines. While T.V. pulls the big audience, it's still radio thats there everywhere all day and all night. Maybe the most beneficial use of radio advertising is is the effectiveness of ads on listeners. Radio is perceived as the most intimate of advertising mediums, because people are often alone when listening to the radio, either from work or when they are just bored at home. Maybe the reason why people are more accepting of radio advertising as opposed to other forms is because people tend to develop a personal relationship with radio stations, shows, or presenters, more so than than with television.

Why should we care about the concentration of radio ownership?

We should be deeply concerned about the concentration of radio ownership otherwise known as media consolidation. What is happening is that few huge corporations are expanding by taking over our local radio stations and by that local and independent owners are pushed of the airwaves and out of the market. This means fewer voices and viewpoints, less diversity in ownership and programming, less coverage of local issues that matter to communities, and simply more biased journalism that abuses power. This is clearly a danger for our world democracy. The reason for this change to less individual ownership is mostly due to the fact that The Telecommunications Act of 1996 lifted ownership limits for radio stations leading to radio consolidation. An example is how Clear Channel In owns about 12,000 radio stations across the country. Before the change a company couldn't own more than 40 stations nationwide.

Watch link below:

www.youtube.com/watch?v=ilNLeXefmNw

Advantages and disadvantages of satellite radio

One of the greatest advantages of satellite radio is that the shows are not interrupted by commercials as the provider's income comes from listeners and not from advertisers. Satellite radio offers many more channels which gives greater variety of choice, compared with terrestrial radio. Also as satellite radio is digital, you do not get static no matter where you go, instead giving a perfect sound. This also means that if for example you are traveling from east coast to west coast, you can listen to the same station without interruptions, whereas with traditional radio you will eventually lose signal along the way.
The disadvantages of satellite radio is the fact that you have to pay for it, where you can get radio simply for free. Also satellite radio does not offer local radio channels, therefore you cannot find out the news in your area. Another disadvantage of satellite radio is that there are only two providers of satellite radio service in the United States (XM and Sirius) and one worldwide provider (Worldspace). This then means that there are limited satellite radio service offerings.

Tuesday, September 8, 2009

Reactions to Ned Sublette

Our guest speaker Ned Sublette was an amusing and interesting character. He discussed many things, for one was the the origin of radio, internet and television and how they progressed and how depending on each country they are controlled to limit on what information is accessible to the public.
I didn't think about it is the cheapest form of media out there, all you need is a microphone and a transmitter and you can create your very own radio station!
A very interesting point that Ned talked about was the fact that people who actually lived in New Orleans during Hurricane Katrina did not know it was coming and nor the ferocity of it. To the contrast, Cuba are well prepared for the hurricanes each year and the people know how to react and evacuate the area. Hard to believe when you hear about all the bad things about the Cuban government through the media when they can protect their people better than Americans can.