Imagine that you are a PR practitioner hired to promote a new TV show. What steps would you use and why?

If I was the PR practitioner hired to promote a new TV show, the first thing I would do is identify the target market age group. Secondly, when I know what age group this show is being targeted at I would make sure it airs on TV at a suitable time that the specific age category would view be able to view it. There is no point airing a comedy show for college students at 8am in the morning as they would either be in class or sleeping. Then once that is sorted out, we would then need to decide what channel is the most popular for students to watch shows of a similar genre. Once these issues have been resolved, then the show needs to be advertised to our target market and really get the word out. We will use TV commercials, magazines/newspapers, social websites and blogs to attract our audience to watch the show. Once the show is being successfully aired, we would need to find out how well our show is doing. We would do this through social media, for example set up a fan account on Facebook and get feedback from viewers of the show by asking questions that allow for feedback to be generated and from there we can monitor what viewers of the show like or dislike.