Monday, November 23, 2009

What target markets do you belong to, and how do advertisers reach each of your aspects?

When asked what target market I belong to, it provokes more than a simple answer. A target market is a demographic segment of the market a which a particular product is marketed to. I believe my age target market is 18-24 and which the is the typical age category for college students. Other than the college student target market, I also belong to sports athletes market.
I think the new and one of the best way marketers are advertising is through new media. Im especially talking about social networking websites like Facebook and Twitter. It is a powerful way for national brands and small businesses to reach their customers, with advertisers being being able to target multiple states, cities, and countries with a single marketing campaign. There are many ways to segment the market based on certain criteria such as relationship, age, birthday, education, sex, workplace, and language. Also when marketers use Facebook, they target keywords to reach target audiences based on interests, activities, movies, and TV shows and many other things that users may list in their Facebook profiles.

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